The Obstacles Between Israel And Palestine

The Obstacles Between Israel And Palestine The Israeli Palestinian clash is the longest running contemporary clash, as yet continuous, until now. The starting points of the contention and its history give the setting important to understanding the snags to a to a harmony understanding among Israel and the Palestinians. The impediments to a harmony understanding are both various and complex. A portion of the more significant hindrances, later and still ebb and flow today include: (1) land issues over the West Bank and Gaza strip, (2) status of Jerusalem (3) security concerns, (4) Palestinian displaced person issues, and (5) issues over water assets. The reason for this scholastic article is to give a short outline of the inceptions and history of the Israeli Palestinian clash, putting an essential spotlight on giving a definite record of the previously mentioned significant deterrents to a harmony understanding among Israel and the Palestinians. The causes and especially the historical backdrop of Israeli Palestinian clash can become staggering as the contention has continued for such a long time; a basic, specific and brief outline would best encourage a comprehension of this epic adventure like clash. Beginning from the earliest starting point; in old occasions Judea was initially the home of the Jews until it was vanquished by the Romans, renamed Palestine, and later reconquered and possessed by Arabs for over a thousand years. Zionism, a development of national freedom to accomplish a country for Jews (Heywood, A. 2007) later came to fruition and it planned to reestablish the Jews to Israel, generally overlooking the current Arab populace. In 1917, Britain was conceded Palestine as a League of Nations command under the Balfour Declaration, in which Britain invested in the foundation in Palestine of a national home for the Jewish individuals. Middle Easterner disdain over the loss of their territory to the Jews encouraged rehashed riots and a revolt that later provoked Britain to stop Jewish migration to Palestine. Jewish movement to Palestine continued because of the weight made by the Holocaust and murder of 6 million Jews on account of the Nazis and in 1947 the UN divided Palestine into Arab and Jewish states. This would cause Arab emotions to flare, they couldn't acknowledge the segment and thus a war broke out. Israel would win a definitive triumph and grow as a state, and in doing so make Palestinian outcasts in the several thousands. This was just the start of the contention. The Arab states would decline Israel both acknowledgment and harmony; wars would break out in 1956, 1967, 1973 and 1982. There were additionally numerous fear attacks and Israeli backlashes. Each side accuses the other altogether for the contention and anticipates a statement of regret. The force of the Israeli Palestinian clash has shifted throughout the years, however with the proceeded with association of the global n etwork, the calls for harmony are becoming ever stronger. The Peace procedure started in 1993 with The Oslo Declaration of Principles. In this record, the two sides perceived the privileges of the other to exist as a people inside the fringes of Palestine/Israel, and invested in arranging a changeless settlement and to improving relations between the two people groups. (MidEastWeb, 2008) From that point forward, the Palestine Liberation Organization (PLO), right now drove by Mahmoud Abbas, and the Israeli government, at present drove by Benjamin Netanyahu, has been focused on a possible two-state arrangement. The two gatherings have participated in immediate and official arrangements interceded by the Quartet on the Middle East, spoke to by and comprising of the United Nations, United States, Russia, and the European Union. Since 2003, nonetheless, the Palestinian side has gotten isolated between its two significant groups, that of Fatah, generally the predominant party, and that of Hamas, its later constituent challenger. Hamas seizure of control over the Gaza Strip in June 2007, caused a division of administration over the region some time ago constrained by the Palestinian National Authority (the Palestinian interval government) between the Fatah in the West Bank, and Hamas in the Gaza Strip. The Annapolis Conference of 2007, would set out the focal issues, and su bsequently the significant deterrents should have been survived, all together for a harmony consent to be reached. Land issues over the West bank and (until 2005) the Gaza Strip is only one of the significant snags to a harmony understanding among Israel and the Palestinians. The 2,200 square miles of land was involved in the multi day war of 1967, and from that point forward Israel restored old networks (pulverized in 1929 and 1948) and constructed new settlements for its kin in the Gaza Strip and West Bank, most of which live in the West Bank. Israel extended these settlements all through the harmony procedure that started in 1993 with the Oslo Declaration of Principles. The United States, United Kingdom, European Union alongside the International Court of Justice have proclaimed these settlements unlawful under global law. In 2005, Israel authorized its one-sided separation plan, emptying all occupants of Jewish settlements situated in the Gaza strip, just as four settlements in the northern West Bank, and wrecking every private structure. The West Bank, nonetheless, despite everything stays i n question. The Palestinians request a total hand over of the West Bank completely. Israel on other hand keeps up that it needs to hold some land and settlements in the West Bank to go about as a support against future demonstrations of hostility. This issue stays uncertain and as such is one of the significant impediments to a harmony understanding among Israel and the Palestinians. The status of Jerusalem is another significant snag to a harmony understanding among Israel and the Palestinians in light of its huge strict significance to the three biggest Abrahamic religions: Judaism, Islam, and Christianity. Both Israel and Palestinians state guarantees over the eastern piece of Jerusalem. For Israel, Jerusalem was the capital of Judea in old occasions and the site of the Jewish blessed sanctuary, of which just the Western Wall remains. For Palestinians, Jerusalem is likewise the site of the Al-Aqsa mosque, viewed by numerous individuals as the third holiest Islamic site. The two sides additionally have grave concerns with respect to the government assistance of their individual sacred locales being heavily influenced by the other. Israel attests that Jerusalem ought not be partitioned, rather it ought to stay bound together under Israels control. Palestinians guarantee the pieces of Jerusalem that were not a piece of Israel before June 1967. Starting at 2005, o f the 719,000 individuals that lived in Jerusalem, 465,000 were Jews, the majority of which lived in West Jerusalem, and 232,000 were Arabs, the greater part of which lived in East Jerusalem. At the Camp David in 2000 and Taba Summits in 2001, the United States recommended that the Arab parts of Jerusalem ought to be given to the Palestinians while the Jewish pieces of Jerusalem ought to be held by Israel. The two sides acknowledged the proposition on a fundamental level, however the culminations at last fizzled. No solid move has been made on this issue starting at yet and it stays a significant snag to an Israeli Palestinian compromise. Israeli security concerns are additionally a significant impediment in the goals of the Israeli Palestinian clash. All through the Israeli Palestinian clash, Palestinian political viciousness has been of specific worry to the Israelis. The Palestinian political savagery against Israel, its regular citizens and military are viewed as demonstrations of fear based oppression. Albeit rough Palestinian gatherings may differ with one another on explicit issues, they are joined together and propelled by a shared objective; to take out the province of Israel, supplanting it with a Palestinian Arab state. Another worry is the nearness of Israeli urban areas to Palestinian domains. A large number of Israels urban areas, for example, Tel Aviv and Jerusalem are inside the Palestinians gunnery extend and the danger of Qassam rockets shot from the Palestinian regions is of incredible worry to Israeli barrier. The Israeli government recorded 1,726 such rocket dispatches in 2006 alone. It is a direc t result of this Israel demands that the Palestinian state ought to be disarmed. These are by all account not the only security concerns Israel has. The West Bank is of colossal vital significance to any nation purpose on attacking Israel. Israel demands that the Palestinian state give ensures that remote armed forces won't be allowed to enter its outskirts; to guarantee this Israel demands the foundation of bases inside the West Bank as a shield. Another significant obstruction in the goals of the Israeli Palestinian clash is the manner by which to manage the Palestinian displaced person issue. In 1948, around 726,000 Palestinians fled or were ousted from their homes in the war that followed not long after the formation of Israel. Extra Palestinians fled from their homes in the multi day war of 1967. Today there are about 4.6 million Palestinian outcasts. A considerable lot of them live in poor conditions in jam-packed displaced person camps in Gaza, the West Bank, Jordan, Syria, Lebanon and Iraq. Palestinians request that these evacuees ought to reserve the privilege to come back to their homes in Israel under the United Nations General Assembly Resolution 194 of 1948 which expresses that: the exiles wishing to come back to their homes and live content with their neighbors ought to be allowed to do as such at the soonest practicable date, and that pay ought to be paid for the property of those deciding not to return and for loss of or harm to property which, under standards of universal law or in value, ought to be made acceptable by the Governments or specialists capable. Israelis disprove this correct contending that in 1948 Jews fled Arab terrains to Israel in practically equivalent numbers. One of the fundamental reasons Israelis contradict the arrival of the Palestinian exiles is on the grounds that that would make an Arab Palestinian greater part and therefore would stop Israel as a Jewish state. Most Palestinian gatherings concur with and bolster this result needing to see a

Killing Us Softly Essay

â€Å"Killing Us Softly† is a film we watched in class on ladies and men and how they are depicted in the promoting scene. Jean Kilbourne is the speaker; she began gathering promotions in the 60’s as a result of her contribution with the women’s development, her enthusiasm for the media and through her encounters as a model. I really saw this film as much more instructive than I originally suspected it would be; I figured it would be about statics and less about the picture of publicizing. What sort of promoting condition encompasses us? Here are a few realities that may respond to that question. In the previous 40 years Kilbourne accepts that the publicizing picture of ladies has gotten more regrettable. Promoting in the United States had transformed into a billion dollar industry. The normal American will be presented to more than 3,000 day by day and will go through around two years of their life watching plugs on TV. Notices are all over the place, they are a t wearing arenas, boards, transport stops, and lifts and so forth., we can't get away from them. Promoting makes a domain one that causes us to accept that we should be solid and lovely. We realize that advertisements sell significantly more than items. They are attempting to sell us esteems, pictures, love and achievement. They are disclosing to us who we are presently, and who we ought to be later on, this is incredible particularly in the event that we are as yet finding our way throughout everyday life. There infrequently is a photo of a wonderful lady that has not been photograph shopped somehow. Ladies of shading are viewed as excellent just on the off chance that they meet the white perfect which is lighter skin tone, straight hair and Caucasian looking highlights. A genuine case of this is the artist Beyoncã ©. In a wide range of promoting women’s bodies are transformed into a â€Å"object†. One territory on the body that promoting organizations center around is the bosoms. There has been an expansion in corrective medical procedures as of late. Ninety-one percent of every single restorative system are done on ladies. The general public that we live in wants to ridicule superstars who put on a little weight, we are fixated on slenderness. Models are getting more slender and more slender. The miserable the truth is that on the off chance that they are not slight enough in a photograph shoot, at that point they are photograph shopped to make them look more slender. A portion of the advertisements we see today energize unfortunate perspectives which can prompt dietary issues. Promoters target ladies with weight reduction items. It has been discovered that a large number of these items don't work, with 95% of health food nuts regainingâ the weight back. An intriguing investigation was done among Fijian ladies not long after the TV was acquainted with their nation. The examination found that there was an ascent in dietary issues. The U.S has the most noteworthy pace of youngster pregnancies, and explicitly transmitted infections in the created world. The sexualization of young ladies has gotten extrao rdinary; there are cushioned bras and straps for pre-high schooler young ladies that are sold on retail establishments. Promotions are provided food for heteros. Gay men barely exist outside the distributions that target them, and the manner in which they delineate lesbians is in the event that it comes directly from the pornography world. Throughout the years men have been included as being greater, more grounded and more impressive than ladies. Men truly don’t experience a daily reality such that their bodies are examined, scrutinized or decided similarly as ladies. Young men are experiencing childhood in this present reality where mean are demonstrated to be culprits of brutality and empowers durability and heartlessness. The most risky picture that can be seen is the one that eroticizes viciousness against ladies. These pictures could highlight ladies in subjugation, being battered, or most exceedingly awful having been killed. Publicizing influences all of us whether we understand it or not. It doesn't make a difference on the off chance that we are rich or poor, youthful or old we are on the whole captives to it somehow.

txtWeb An Exciting Opportunity for Developers!

txtWeb An Exciting Opportunity for Developers! Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!txtWeb: An Exciting Opportunity for Developers!Updated On 23/06/2016Author : HBB Editorial StaffTopic : Web AppsShort URL : http://hbb.me/1fJoAe2 CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogDid you know… that in India that there are over 700 million mobile users but a majority of these users have regular feature phones and no data plan.The top complaint that most smartphone users face is that their 3G or Edge network often drops and they are often left stranded without internet access in remote areas and if they are on vacation or travelling.txtWeb, an Intuit owned property addresses these issues. It is an SMS app platform where anyone with a mobile phone can discover and consume content just by SMSing keywords to 51115.With over 11million users the platform grows from strength to strength everyday providing access to cricket scores, news, Facebook and more all through the SMS . Users need to SMS @keyword to 51115 to access contentE.g. To get cricket scores users need to SMS @cri to 51115.A user can think of txtWeb as an SMS-based browser, but much more accessible than web-browsers since anyone with a simple feature phone can use it.txtWeb PlatformtxtWeb also has a vibrant developer community that are die-hard txtWebbers themselves. The platform offers developers from a variety of tech and non-tech backgrounds the opportunity to grow, learn and most importantly Earn on the platform. Let’s take a look at what sets the platform apart for developers:The platform is Agnostic and therefore welcomes developers with a varied skillset and coding background. Apps can be developed in any of the web programming languages like PHP, JAVA, PYTHON and so on.txtWeb allows developers to create different kinds of apps based on their skill level. The platform also allows their apps to become more complex, include new features as the developers coding skills improve.Devel opers with no coding skills can also develop apps with a simple excel sheet.txtWeb rewards its developers with cash prizes of upto 51,115 INR every month . The platform has two leaderboards based on user hits, that rewards new apps and fan favorites.The platform also supports different languages allowing developers to create location-specific apps in regional languages.READSupercharge Your Workflow In 5 Easy StepsWhat are the different types of apps on the platform?Through Coding: Create a txtApp that provides a dynamic response based on the app developed by the developer. The developer has to host the app and provide the URL while creating this app. Creating and deploying an SMS-based app on txtWeb usually takes about 5 hours.Through an Excel Sheet: txtShuffle serves a randomized response from the list of SMS messages uploaded by the developer. An app through txtShuffle could take 20 mins.A simple Text App: txtSite is the easiest and quickest way to create an app to serve static co ntent. This typically takes 5 minutes.A Reminder App: txtReminder app sends SMS messages to its subscribers at a scheduled frequency time. A reminder app could take between 20 to 30 minutes to create and deploy.Discover how easy it is to create an app on txtWeb in this Tutorial or check out a sample txtWeb code.Become a txtWeb Developer Today. Register here. Developers can reach txtWeb at admin@txtweb.com in case of any assistance.

The Roles Of Women s Islam - 2106 Words

The role of women in Islam is not easily defined. Muslim women today are struggling to deal with the stereotypes and misconceptions associated with the role of women in Islam. The Qur’an and the practice of the Prophet Muhammad recognize the different functions of women and mutually support both roles of men and women. The Qur’an encourages a fair, balanced social and family life. While the Western society consider Islam an â€Å"oppressive religion† with regard to women, Muslim women point out the freedom and dignity they derive from their faith. Women are often misunderstood through the negative conations given to them through social media, but the West must look at Islam through a different lens looking at the true reasons for their faith in Islam. From the beginning of Islam to modern day, the roles of women have gained importance, especially in Africa, where women have raised to a new level of superiority. Prophet Muhammad, a very successful social reformer as well as spiritual and political guide, promoted the rights of the weak and oppressed. There are Qur anic verses referring to women, which have the effect of advancing the status and rights of women. For example, the verse, â€Å"Do not long for the favors by which God has made some of you excel others. Men shall have a share of what they have earned, and women shall have a share of what they have earned. (Do not envy each other) but ask God to give you of His bounty. God has knowledge of all things† (Qur an 4:31-32).Show MoreRelatedWomens Status in Islam Essay940 Words   |  4 PagesStatus in Islam In Islam, women and men are equal in terms of their relationship with Allah. It can be clearly seen that Allah has created men and women differently, this is so that they may fulfil different purposes in life. It is not a question of the superiority of one gender over another, rather it is a matter of role differentiation. Islam teaches Read MoreIslam Studies Jahiliyyah1539 Words   |  7 Pagesof Islam. The Jahiliyyah is a core and critical part of the foundations of Islam, that certain elements of the jahiliyyah were borrowed, adopted and developed; whilst other elements were discarded as Islam evolved. It is important as aspects of the jahiliyyah period continues to have an influence after the advent of Islam. Elements of the jahiliyyah such as the geographical location; the political, social and religious life; pre-islamic literature, rituals of the Ka ba and the role of Women haveRead MoreThe Rights And Privileges Of Women1527 Words   |  7 PagesAli Dadkhah Ms. Majida Salem 12th Islamic Studies 3/28/2017 Rights of Women The rights and privileges of women have been targeted by western haters of recent times, attempting to make the world believe that women have no rights in Islam. In reality however it is the complete opposite, women have the same rights as men (in mostly all cases) and have even more leniency. â€Å"As for anyone - be it man or woman - who does righteous deeds, and is a believer withal - him shall We most certainly cause toRead MoreWomen s Role Of A Muslim Woman1440 Words   |  6 Pages Women’s Role in Islam In the west, the common picture of a Muslim woman is the stereotype of a woman hidden behind a veil, a voiceless, silent figure, stripped of rights. This picture of the Muslim woman is all too familiar to us, in large part because this is how the western media portrays women in Islam. If this is the picture of what most people think a Muslim woman is, what people think the roles of these women are not any better. 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The main subject of controversy is the Islamic veil. In addition, the west proclaims Islam to be a sexist religion as the Muslim women are not held equal to men including a limited amount of women’s rights in Islam. In the Deepa Kumar articleRead MoreWomen Among Roles, Power, And Rights Essay1574 Words   |  7 PagesThe Women Among Roles, Power, and Rights in Islam. Since the mention of women in an Islamic context brings the notion that women under the Islamic cover live an oppressive, unfair, and patriarchal lifestyle. Defending this situation, Amina Wadud in her book Qur an and Woman, Muslim progressives have since quite a while ago contended that it is not the religion but rather a patriarchal elucidation and usage of the Qur an that has kept women mistreated. Wadud sees that the sacred texts are not theRead MoreMuslim Women: Treated With Oppression Or Fairness?. When1429 Words   |  6 PagesMuslim Women: Treated With Oppression or Fairness? 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In the Quran Allah (swt) says in chapt er 4; verse 32 â€Å"And do not wishRead MoreMuslim Women Are Oppressed By Their Religion Essay1272 Words   |  6 Pagesis often a general misconception about Muslim women in Australia; therefore, this investigation will discuss whether or not Muslim women are oppressed by their religion. Oppression is the use of power and control to treat people in an unjust and cruel manner (Merriam Webster 2016). According to the Quran 2016, Islam is a religion of peace, submission, purity and obedience to the wording of Allah (God), which is an Abrahamic, monotheistic faith. Islam is the second largest religion in the world founded

Essay about Silence on Gays and Lesbians is Social...

Stephen J. Thornton is active in the social studies profession. He is the current Chair of the Department of Secondary Education and the University of Southern Florida. Thornton has chaired both the American Educational Research Associations Special Interest Group on research in social studies education and the College and University Faculty Assembly of the National Council for the Social Studies. In his 2009 paper, Silence on Gays and Lesbians is Social Studies Curriculum, Thornton highlights the exclusion of Gay, Lesbian, Bi-Sexual and Transgendered perspectives in social studies curriculums in the United States. Thornton (2009) argues this exclusion is a result of heteronormativity, homophobia and a general lack of resources.†¦show more content†¦Thornton references the work of James Banks, a leader in multicultural education, to strengthen his argument for inclusion of GLBT perspective in the school curriculum. He believes Banks work in multiethnic education can also b e applied to GLBT studies, mainly that content should be used to help students learn that all human beings have common needs and characteristics even if they have differences in other areas (Thornton, 2009, p.362). It naturally follows then the first step that social studied educators need to take is a frank acknowledgment that differences in sexual orientation exist in America (Thornton, 2009, p.363). The social studies curriculum has always dealt with the differences that arise from describing the world as it is, because of this Thornton believes it must answer the question Does everybody count as a human? (Thornton, 2009, p.363). To achieve this goal, textbooks must acknowledge GLBT contributions to history in the United States, acknowledging sexual orientation where necessary and including the Gay Civil Rights movement. Thornton (2009) maintains that the limitations of the current curriculum are deeper than simple exclusion from history and textbooks and also include the hid den curriculum that rigidly patrols the boundaries of sex role behavior (Thornton, 2009, p.364). According to Thornton, homophobia is commonly taught in schools even though it isShow MoreRelatedA Sociological Perspective On Male And Masculinities Written By Richard Pringle And Queer ( Y ) Ing Masculinities Essay2167 Words   |  9 Pages is the importance of rugby in schools and the effects of masculinities and third, the author draws on Foucault’s theories to understand power relations. In the second reading I have selected the three key heteronormative practices and these are silence, pathologisation of homosexuality and deterrence. Then I will offer a critical reflection focusing on the ideas encountered on both readings. I will turn the sociological imagination on myself in-order to reflect in a sociological view on hegemonicRead MoreSpecial Interest Groups Rally Behind QUILTBAG2807 Words   |  12 Pagesinstitutions respond to a number of issues including bullying, h arassment, and assaults. The goal of politics and to an extend public policy, and special interest groups interested in anti-bullying and QUILTBAG (Queer, Undecided, Intersex, Lesbian, Transgender, Bisexual, Agender, Gay) education is to identify the minority, define their specific needs, and to create a structure to allow a safe and inclusive learning environment. Political special interest groups allow for educators to focus on the task of teachingRead MoreMulticultural counseling, diversity counseling, counseling diverse populations, APA references.2828 Words   |  12 Pagescreates a need for counseling trainees to consider the hidden minority group of gay, lesbian, bisexual, and transgender issues (GLBT). In general, many counselor trainees might be unfamiliar with the distinction of these above-mentioned titles. An affection and/or orientation to a person of the same sex is referred to as homosexuality (Sue and Sue, 2003). Commonly, males are known as gay, females are known as lesbians. Individuals who self-identify themselves as homosexual or as heterosexual andRead MoreHate Speech Should Not Be Restricted at Universities Essay1333 Words   |  6 Pages Many moralpoop, law-abiding American citizens find themselves divided between the balance of hate speech and free speech. The Oxford English Dictionary defines hate speech: speech expressing hatred or intolerance of other social groups, especially on the basis of race or sexuality; hostile verbal abuse. Americans are proud to have the right of freedom of speech, but when it comes to hate speech, many wonder whether the First Amendment should protect speech that expressesRead MoreFree Speech vs. Hate Speech Essay1362 Words   |  6 Pagestheir freedom to learn. Many moralpoop, law-abiding American citizens find themselves divided between the balance of hate speech and free speech. The Oxford English Dictionary defines hate speech: speech expressing hatred or intolerance of other social groups, especially on the basis of race or sexuality; hostile verbal abuse. Americans are proud to have the right of freedom of speech, but when it comes to hate speech, many wonder whether the First Amendment should protect speech that expressesRead More The Boy Next Door and the Psycho Killer: Producing Society’s Extremes3437 Words   |  14 Pageseven suspects or even contemplates the fact that he is a homosexual. These individuals are alike in various aspects; age, sex, surroundings, and others, but yet have managed to be labeled and categorized so differently and so harshly. So what are the social conditions that have allowed such opposing figures to take shape in our culture? What is it that forces youth to be successful at being normal or unsuc cessful and weird? The answer is the confining and forceful methods that our society has used toRead MoreCalculus Oaper13589 Words   |  55 Pageshttp://www.terry.uga.edu/~dawndba/4500compulsoryhet.htm Compulsory Heterosexuality and Lesbian Existence †¨ Adrienne Rich    Adrienne Rich s essay constitutes a powerful challenge to some of our least examined sexual assumptions. Rich turns all the familiar arguments on their heads: If the first erotic bond is to the mother, she asks, could not the natural sexual orientation of both men and women be toward women? Rich s radical questioning has been a major intellectual forceRead MoreStages Group Planning Paper : Adolescent Gay Straight Adolescent Alliance Group3376 Words   |  14 PagesBeginning Group Planning Paper: Adolescent Gay-Straight Alliance Introduction As an interdisciplinary field, social work is comprised of several components, one is the creation and implementation of group work. Group work practice offers numerous benefits for social workers, research, program development, and individual treatment however incorporating group work into practice involves extensive organizing, planning, and proposing. Group work is divided into six stages: planning, beginning, assessmentRead MoreCultural Competency Definitions8081 Words   |  33 Pagesaround notions of singing and dancing as markers of Aboriginality - can also be given expression in clinical settings. In a recent study conducted in a Canadian hospital where there is a high proportion of First Nations people, nurses discussed their experiences providing care to some of the First Nations patients they encountered (Browne 2003). A nurse in this study seemed to speak with reverence about patients spirituality: RN: I find I cannot think of a Native person I have ever looked afterRead MoreFundamentals of Hrm263904 Words   |  1056 PagesStudents achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teaching and learning experience.  » F i n d o u t h ow t o M A K E I T YO U R S  »

Different Theories For Counseling Families - 1031 Words

During this half of our semester, we have learned about various theories to apply when counseling families. Three concepts I have chosen to apply when discussing the Manning-Kelly and my family is: triangulation through cross-generational coalitions, boundaries, and cutoffs. As a class, we have examined the Manning-Kelly in all aspects with their plethora of difficulties. I will use my family to show how these have been illustrated in my own and how they have been dealt with. These three concepts will allow further examination into triangulations, cutoffs, and boundaries established in their family using the readings and videos we have seen in class (Unfolding Laundry and Carl Whitaker’s) as references. Over the past several weeks, we have been studying and analyzing patterns shown in the Manning-Kelly family. According to This family was brought into counseling by the advisement of the identified patient’s primary care physician. The IP, Christina, has demonstrated ver y low weight gain, scars on her upper arms and thighs, and is constantly arguing with her mother, Liz, on why she does not want to go to college. Martin Jr., Christina’s brother, attempts to remain disengaged from the situation, rarely bringing attention to himself. Mark, Christina and Martin Jr.’s stepfather, also displays behaviors associated with detachment as well. Martin, Christina’s father, tries to remain as involved as possible but, obviously, cannot be there all the time to try and lessen theShow MoreRelatedAn Interview With A Counselor Essay1381 Words   |  6 Pages Introduction Counseling is defined as †the use of therapeutic strategies to help clients address personal concerns and mental health issues† (Nystul, 2016). Pursuing counseling as a career involves many years of formal study and certification or licensure. After receiving licensure to practice as a professional counselors it is a requirement to maintain involvement and certification in certain associations in order to hold your license. These association often require further education and/or professionalRead MoreCounseling Assessment, Interventions And Results And Follow Up882 Words   |  4 PagesCounselors keep notes to document their counseling assessment, interventions and results and follow-up. Case notes are a memory aid used during a counseling session to record the conversation for consultation or to help facilitate referrals (Jacobs Schimmel, 2013). It’s effective documentation used by the counselors to counsel, protect confidentiality, implement standard of treatm ent, utilizing appropriate interventions, describing the results of these interventions and documenting the dispositionRead MoreMy Professional Journey As A Counselor985 Words   |  4 PagesIllinois University (EIU) because of the well-known Council for Accreditation of Counseling and Related Educational Programs (CACREP) accredited Clinical Mental Health Counseling program that provides hands-on counseling experience and challenging coursework that will adequately prepare me for my professional journey as a counselor. I believe my great interest in Mental Health Counseling, valuable background in Nutrition Counseling, deep passion in serving, and positive values from rich experiences haveRead MorePsychodynamic Theories And Theories Of The Psychodynamic Theory Essay1702 Words   |  7 Pagespsychodynamic theory in depth as well as its presentation in real life as presented by Sigmund Freud. It presents an analysis of the theory in terms of its historical developments and perspect ives as well as the ideas of its main supporters. Further, the paper also attempts to bring to light the hidden and unambiguous assumptions made by the theory concerning individuals, groups, families, systems and communities. Additionally, It will attempt to highlight the relationship that exists between the theory andRead MoreMarriage and Family Counseling823 Words   |  4 PagesMarriage and family counselors are counselors distinctively trained to work with family systems and provide therapy for people who wish to solve emotional conflicts. Their goal, with therapy, is to revise peoples perceptions and behavior, expand communication, and prevent individual and family crises. Although marriage and family counseling has a broad history, formal recognition of the professional counseling specialization can be traced to the establishment in 1989 of the International AssociationRead MoreIntegrated Approach For Counseling And Counseling1653 Words   |  7 PagesIntegrated approach t o counseling is when you combined theories to cover the clients’ feelings, cognitive patterns, and behavior (Corey, Theory and Practice of Counseling and Pschotherapy 8e, 2009). Each theory focuses one of these key components of a client but in counseling you need to focus on each of these to fully help a client. The key to integrative counseling is to have multiple theories function in harmony (Corey, Theory and Practice of Counseling and Pschotherapy 8e, 2009). PsychotherapyRead MoreSolution Focused Brief Therapy ( Sfbt ) For The Treatment Of Ana Essay970 Words   |  4 Pageshomeless. She currently is a single parent due to her husband being deployed in a combat zone overseas for the next eight months. Ana is a first generation immigrant from Guatemala; she comes from a large family. She claims to have a close relationship with her family but has not seen her family for about a year. Her father is a banker and her mother an educator, her three siblings all has graduated college and have professional careers. Ana has completed one year of college, but needed to leave schoolRead MoreImmigration Is The Strongest Forces That Has Shaped Recent History1281 Words   |  6 PagesThere has been a dramatic rise in immigration in the past 30 years. The new immigrant families are more linguistically, socioeconomically, ethnically diverse than previous immigrant families. Immigrants face more stressors today than in previous years. Counselors need to be aware of the many differences and the many struggles that today s immigrants face. Keywords: Immigrants, stressors, struggles  Group Counseling with Immigrants Thirteen million refugees and about 100 million immigrants haveRead MoreEssay on The Life-Span Developmental Approach to Counseling999 Words   |  4 Pageslife-span development to specialize in counseling a specific type of person with hopes of becoming well-versed, and therefore more helpful, in the types of experiences that group faces. â€Å"Personality can be better understood if it is examined developmentally† (Santrock, 2006, p. 45). Considering cognitive, biological, and socioemotional development throughout life will provide context, guideposts, and reasonable expectations for counselors. Life-span development theories also provide a useful place to startRead MoreEssay on The Life-Span Developmental Approach to Counseling1056 Words   |  5 Pageslife-span development to specialize in counseling a specific type of person with hopes of becoming well-versed, and therefore more helpful, in the types of experiences that group faces. Personality can be better understood if it is examined developmentally (Santrock, 2006, p. 45). Considering cognitive, biological, and socioemotional development throughout life will provide context, guideposts, and reasonable expectations for counselors. Life-span development theories also provide a useful place to start

The Downtown Hotel

Question: Write about the Downtown Hotel. Answer: Downtonw Hotel is located at the CBD of Sydney city, which has captured the hearts of many people working around the city. Downtown Hotel is a classy, cool, and uniquely made hotel that offers traditional Australian dishes such as fish, the christmas shortbread, pavlova, prok meat,and some green vegetables. The interior of the restaurants' walls are pale blue coloured, furnished with leather L-shaped white coaches, chronologically arranged in congruence with classy round-shaped wooden tables. Interestingly, the restaurant is the dinner/lunch preferred destination with a very fast Wi-fi internet connection in Sydney, which attratcts so many customers. To sum it all, Downtown is one of a kind, which outstandingly meets many customer demands, with their meals and top-noth services being immersely outstanding. Honestly, i must credit Downtown hotel for its unique strucure and meals. Ultimately, any customer who has ever been at Downtown can ascertain that thevalue for money spent in the hotel is far much worth. In fact, Downtown makes every customer feel their value for their money, revolving aroud the tasty meals, the free internet connection, and the service rendered. Moreover, Downtown has enough space, romantic and cool environment, with cool music that plays in background. Apparently, the comfortable leather-couch sofas can accommodate more than 45 people at a go. Uniquely, Downtown hotel offers the traditional Australian dishes, which range from pork meat, kangaroo meat (though rarely), the meat pies, the green vegetables, as well as the seafood dominatng the resturants menu. Ultimately, having a dinner/lunch at Downtown is a decision that propels the customers' value for own money. On 24th Tuesday, in April, and on 3rd, Friday of May, i visited the restaurant for lunch and diner respectively. For the lucn I orderd fried chilly fish fillet, with some spiced Asian rice. The order was accompanied by some beef stew as a token of customers' visit. Comparig this meal to our (Fast Foods Restaurant) rice and fish meal, the Dowtowns meal has very standard spices, catchy smell, and the soup offered as a token of appreciation, Downtown dishes are more attractive and customers derive their value for their money. By contrast, Downtown Hotel has the best environment for private dates, private meals, relaxing, and getting the most tasty dishes in town, a notion that Fast foods has failed to achieve. After a careful scrutiny of the Downtowns Hotels' value for money derivation by customers, Fast foods widely lags behind the standards of the competitor, Dowtown Hotel. Clearly, Downtown remains a strong competitor and threat to Fast foods for its respect for customers' value for their money at large. MEMORANDUM TO: FOOD AND BEVARAGE MANAGER IMPERIAL RESTAURANT CC: FROM: DATE: 5/04/2017 SUBJECT: Evaluation process for Fast Foods Hotel Following the abrumpt decrease of customer base in our Hotel, Fast Foods Hotel,the Downtown Hotel has been a major threat to the scetor. Fast Foods Hotel has been experiencing low customer turn up as well as decreased sales volume. For instance, Fast Foods Hotel has been extensively advertising on Australian national TVs to increase sales purchases. For this reason, i have decided to posit this memo to the Fast Foods Manager, to employ some competitive measures in congruence to the Downtown competition edge to effectively compete favorably, and remain as a going concern as well as coping with the dynamic technological world, and the constantly changing consumer needs and preferences. Infact, the Down Town Hotel, pose as serious competition to Fast Foods Hotel, an issue that ought to be accommodated in the Fast Foods Hotel competitive edge. Due to the growth of the technological know-how and the changes in the norm of doing business, the Dowtown Hotel has captured the consumer needs a nd preferences value for money indexing. Therefore, Downtown has been the main reason, and competitor to our hotel, and thus strategic decisions should be drafted as soon as possible to curb the deteroriating Fast Foods Hotel. By adopting some strateties, the Fast Foods manager ought to compete favorably in the town; by offering meals and services that match the customers' value for their money in respect to meals offered, modern meals that satisfy the need of diverse consumers needs, as well as focusing on the decoration of the restaurant. I will be glad to share my observations with you, and very ready to as comply with any decision you make. Yours faithfully, Name

The Radio Pakistan Essay Example

The Radio Pakistan Essay The Radio Pakistan Pakistan Broadcasting Corporation (PBC) As observed in the case of television, the state maintained a position of monopoly in the radio sector until the2002 liberalisation of the media and PEMRA’s emergence as a broadcasting licences-awarding authority. Sincethen, there has been a steady growth in FM radio stations across the country. According to figures from 2009, there are presently 40 FM radio stations operating in Pakistan. After an initial surge in new radio stations, however, PEMRA’s increasing tariffs for new licences has significantly reduced the pace of applications being submitted. Another visible consequence of this surge in prices has been a gradual control of the radio market bythose actors with sufficient financial and political power, that is, ‘industrialists, large media groups, feudal lords or politicians’. 57 In spite of the above liberalisation in the sector, the state-owned PBC still maintains a dominant position, especially with regard to its reach in rural areas. According to the PBC’s own figures, its 69 medium (33), short wave (7) and FM (29) stations cover approximately 80 percent of Pakistan’s territory, or 96. 5 percent of the population, and it has a regular audience of 95. 5 million listeners. 58 Its dominant presence in rural areas is obviously linked to the low technological threshold represented by radio in general, when compared to more expensive, sophisticated and electricity-dependent communication systems such as internet or television. In addition, the PBC has successfully attempted to establish a foothold in those areas by localising its broadcasting activities. It suffices to say that, in addition to the Urdu language, the PBC also broadcasts in 20 regional languages from 33 different cities. Beside its traditional and exclusive field of operations, namely medium and short wave transmissions, Radio Pakistan has become increasingly active in expanding its broadcasting to FM radio waves as well. We will write a custom essay sample on The Radio Pakistan specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Radio Pakistan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Radio Pakistan specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Is first FM transmission dates back to 1998, but since 2002 it has been adding many more FM channels to its services, keenly aware of the fact that FM listenership comprises about 40 percent of the total radio listenership in the country, and also increasingly conscious of the need to reach those listeners at the periphery of the country – such as in the FATA – who could easily fall under the spell of local militants using FM stations for propaganda purposes. 59 â€Å"External† Competitors The medium and short wave realm, however, has not always been the PBC’s undisputed and undisturbed broadcasting domain. The largest media organisation in the world, the British Broadcasting Corporation (BBC), can rightly claim a presence in what used to be British India, which predates the establishment of the PBC. BBC operations started in the colonial territory in the 1940s, mainly as a counter-propaganda media outlet to the German Nazis. The programmes at that time were broadcast in the Hindustani language for the local population. It was only with the 1947 partition that the PBC came into being. Two years later, the BBC followed the political developments by establishing an Urdu-language broadcast for Pakistan, and in 1966 it formalised this new service by creating the BBC Urdu Service. By the late 1990s the BBC Urdu Service had become the dominant radio news service in Pakistan. In 1998 it was said to reach 20 million daily listeners across both Pakistan and India. In 2009 that number had dwindled to 13 million. This decline has been largely attributed to the media liberalisation process that was launched in both countries and to the subsequent emergence of strongly competitive new mass communication media. In addition, the BBC started to encounter increasing problems with short wave frequencies in Pakistan, due to competing transmissions from Radio China. In an attempt to counter the growing competition, in 2001 the BBC Urdu Service launched its own website, where it also put its radio transmissions. Further, it also decided to step into FM radio broadcasting in order to gain better control of the reach of the local transmissions. The FM radio experience worked well until 2007, when a new Pakistani law prohibited foreign broadcasts from within the country. At that point the BBC created BBC Pakistan and it also started to rebroadcast its programmes through local FM stations. The BBC is currently considering the launching of a BBC Urdu TV channel that would nitially broadcast programmes for two to six hours a day. 60 Despite the complex and challenging legal and political environment in which the BBC has had to operate from the very beginning, its fame as an independent broadcaster has earned it a great deal of respect and a significant listenership among the Pakistani population. Interestingly, this appears to be particularly true in the politically unstable tribal areas. According to a Waziri researcher, ‘60 to 70 percent of the people living in FATA listen to and rely on BBC news broadcasts’. 61 The recent launching of programmes in Pashto has further strengthened the BBC’s position in these areas. Before the start of the latest military operations, the BBC was believed to have an almost complete coverage of FATA. The channel can count on three local correspondents based in Peshawar and on coverage originating from the NWFP’s districts of Bannu and Dera Ismail Khan. The geographical embeddedness of BBC correspondents has earned them widespread credibility among the local population and often, in addition, special access to militants operating in those areas. The remainder of the local population is believed to listen to a series of new radio channels that have been set up with the support of the international community, and above all of the US (via USAID). These FM radios include: †¢ Radio Deewa – affiliated to the Voice of America (VOA); †¢ Radio Mashaal (â€Å"Torch† in Pashto) – launched in January 2010 by Radio Free Europe/Radio Liberty (RFE/ RL), it broadcasts in local Pashto dialects with the objective of offering ‘an alternative to the growing number of Islamic extremist radio stations in the region’;62 †¢ Radio Azadi – established in 1985 by RFE/RL, it is presently ‘the leading media outlet in Afghanistan, reaching 50% of the Afghan population across the country’,63 and also some of the border areas in Pakistan. For the 2010 fiscal year, there has been a request to the US Congress to provide additional funding to this station in order to expand broadcasts to Pashto speakers in northwest Pakistan; and †¢ Radio Dilbar – part of a project supported by the British government, it aims to increase the capacity of FM radio stations in NWFP by training their staff in developing citizen-based programming. The purpose of the international community in these areas is clear: to use these radios to reach out to the local communities with a mixture of entertainment, current affairs and religious programmes, in order to pursue a peacebuilding agenda and eventually to fill the gap left by the so-called Taliban radios that were operating in some of the FATA agencies and other settled areas64 (mainly in the Khyber agency and in the Swat Valley, with the already mentioned Radio Mullah) prior to the April 2009 military offensive. These ew local radios have characterised themselves by the careful use of terminology referring to the militants,65 and by their educational efforts towards a â€Å"true† understanding of Islam. 57 IMS (2009). Op. cit. p. 22. 58 For more information, see http://www. radio. gov. pk/aboutus. htm and http://www. radio. gov. pk/new/site/images/pbc_st. jpg. 59 As it has been indeed the case with the Taliban leader in the Swat Valley, Maulana Fazlullah, also known as R adio Mullah. 24 †¢ Initiative for peacebuilding www. initiativeforpeacebuilding. u 60 Most of the information provided in this section has been collected during an interview with Wussatullah Khan, BBC Urdu Service representative, Islamabad, 20th January 2010. 61 Interview, Mansur Khan Mahsud, FATA Research Center, Islamabad, 21st January 2010. 62 ‘RFE/RL launches radio station in Pakistan’s Pashtun Heartland’, RFE/RL, 14th January 2010. Available at http://www. reliefweb. int/rw/rwb. nsf/db900SID/SNAA-7ZS2S7? OpenDocument. 63 For more information, see http://www. rferl. org/info/Afghanistan/181. html. 4 According to Mansur Khan Mahsud, the Taliban did not need radio channels in other FATA agencies because these were de facto already under their control. These radios broadcast by using simple technology, whose outreach was necessarily limited. The average range was estimated to be no more than 50 to 60km. When the military offensive got off the ground in the Swat Valley, the transmission capabilities were immediately neutralised and at the beginning of 2010 no Taliban radios were signalled by Mansur Khan Mahsud either in that valley or in the FATA. 65 Terms such as â€Å"terrorists† or â€Å"fundamentalists† are carefully avoided.

Industry Life Cycle Essays

Industry Life Cycle Essays Industry Life Cycle Essay Industry Life Cycle Essay and China, such that in 2006 more than 1 billion new handsets were sold. At the same time, the industry has seen ongoing technological change, both in the mobile telephone system (through the adoption of new technologies such as SMS, WAP, 3G, camera phones and now mobile TV) and in key component technologies such as LCD screens and rechargeable batteries. At the same time, developed markets have approached saturation as per capita adoption rates have exceeded 75% in these major markets. In such markets, network operators face steadily falling unit prices and must offer new services in hopes of increasing (or maintaining) average revenue per user (ARPU). Handset makers face similar challenges - commoditization of voice handsets and an imperative to offer ever more-capable phones to maintain high average selling prices in developed markets. The few remaining growth markets (such as China and now India) offer little consolation, as they feature highly price sensitive buyers and strong local competition. Throughout, handset makers face a unique distribution system, where even the most strongly branded firm must sell its phones in a given national market through one of three or four local operators: by one estimate, only 0. 5% of the handsets sold in the U. S. are not sold directly an operator or its agents. 1 Manufacturers thus face both high bargaining power by their main distributors, and the requirement to introduce new technology to align to their distributors’ business models. -1- Despite such pressures, leadership in the mobile handset business has remained a remarkably stable oligopoly, with today’s market share leaders reflecting successful entry decisions made at the beginning of the cellular era. Motorola invented the portable cell phone in 1973, while both Nokia and Ericsson rode the rapid adoption of Nordic Mobile Telephones in the 1980s. Other European makers have come and gone, while Japanese makers have dominated their home markets but have enjoyed limited export success. The only new firm in the list of 2006 top three manufacturers is Samsung of Korea, which has been in 3rd place since 2001 (Table 1). In 2007, a new entrant unveiled its strategy for challenging this stable oligopoly. Unlike the three long-established handset makers - or challengers like Samsung, Matsushita and LG - this niche player has no manufacturing and has never been a high-volume phone producer. It has pre-announced its product more than a year before entry into the competitive European and Asian markets, giving competitors plenty of time to match its product features. Customers loyal to the incumbents and many analysts dismissed the entry strategy as doomed to fail. However, the new entrant is Apple Inc. ,2 and its unreleased iPhone is the industry’s most talked-about product of the year. Despite a lack of telecommunications experience, the company can draw upon core competencies in product innovation and marketing developed over its 30 year history. It also hopes to leverage the market-leading ecosystem it has built for online music distribution. Here we analyze Apple’s market entry strategy in the light of three key constraints: its own competencies, the existing industry value network, and the ongoing efforts to deliver a converged mobile device that equally provides voice, entertainment and the mobile Internet. From this, we offer observations about Apple’s strategies and the future of the convergence market. -2- Apple’s Differentiation Competencies Apple Computer has introduced a series of innovative products that changed the industry, of which the best known are the Apple II, Macintosh and iPod (Table 1). Over the past decade, the company has combined product innovation with industrial design and clever marketing to gain a reputation far out of proportion to its size or market share. Since its earliest days suing makers of unauthorized Apple II clones, Apple has had a reputation of aggressively protecting its trademark, copyrights and other intellectual property. Its IP strategy - particularly its decision (with a brief exception) to ban clones of its computers - has made it an exemplar for many of a â€Å"closed† business model. At the same time, the company has long sought to nurture a vibrant ecosystem. Software developers were crucial to its Macintosh adoption, while both content providers and third-party add-on suppliers helped drive success of its iPod/iTunes music business. Finally, no discussion of Apple’s strategy of the past decade would be complete without acknowledging the influence of company founder Steve Jobs, who returned to become interim CEO in 1997 and officially CEO in 2000. Both his perfectionism and his ability to enforce decisions solved the product execution difficulties that plagued the company during its previous decade (West, 2002). Historic Differentiation Strategy In its early years, the company’s initial success came from the technical innovation of cofounder Steven Wozniak, such as his ability to use software and clear hardware design to reduce chip counts and thus manufacturing parts costs. Apple’s personal computers increasingly reflected a systems approach, from the Apple III (1979), Lisa (1983) and then the Macintosh (1984). -3- Throughout its first decade, Apple demonstrated two key marketing-related competencies inextricably linked to co-founder Steve Jobs, culminating in the 1984 introduction of the Macintosh: Product design. Its Apple II is widely credited as the first personal computer designed as a consumer product, with a molded plastic case instead of a hobbyist-style metal case. Beginning with the Macintosh, Jobs pushed Apple engineers to produce â€Å"insanely great† products that differed substantially from anything marketed before (cf. Levy, 1994). Public relations. Apple was able to build excitement with product launch events that were unmatched in the industry until Microsoft’s launch of Windows 95. Under Jobs, such launches created suspense through pre-release secrecy and spectacular gestures. The marketing itself became a news story. This culminated in the â€Å"1984† advertisement for the Macintosh, which is widely remembered as one of the most successful Super Bowl commercials in history. Apple’s Partly Open Ecosystem Strategy One criticism of Apple has been that it pursued a â€Å"closed† strategy. But as West (2006) argues, the nature and value of openness differs between various stakeholders: suppliers, customers, end-users and complementors. With regards to systems vendors, Apple’s architecture was less open than the â€Å"IBM PC† (later â€Å"Wintel† platform) eventually led by Microsoft and Intel. Except for a brief period of authorized cloning (1994-1997), Apple operated as a vertically-integrated supplier of operating system software and hardware, exclusively available from Apple. Meanwhile Microsoft and Intel gladly sold their technology to systems vendors such as IBM and Dell - but vigorously fought rival attempts at competing implementations of their respective de facto standards. -4- However, with regards to third-party complements, as the leader of the Apple II (and later Macintosh) ecosystem, Apple worked nearly as vigorously to attract a supply of crucial software and hardware. For hardware, Apple helped create a market for third-party expansion cards with its Apple II, which was the largest market for such cards until the 1981 introduction of the IBM PC. Its 1984 Macintosh - sold as an information appliance - had no such internal expansion, but it promoted external expansion through such industry standard technologies as SCSI, Firewire and USB. Beginning in 1987, it allowed internal expansion of its desktop computers through the NuBus and later PCI standards. 4 Unlike Microsoft, Apple sold only a limited range of software applications and aggressively courted third party suppliers. For the Macintosh, it created a new job category - â€Å"software evangelist† - to attract 500 new titles from independent software vendors (ISVs) in the first year after the computers’ introduction (Levy 1994). Such complements are in the platform owner’s interest because they make it more valuable - the â€Å"hardware-software paradigm† identified by Katz and Shapiro (1985). In its strategy of controlling the entire platform but encouraging third party software, Apple was consistent with the longstanding strategy of computer platform developers such as IBM and Digital Equipment. The Microsoft and Intel role - unintended beneficiaries of IBM’s longstanding market power - marked an exception where proprietary platform leadership was divided between multiple firms. (Moschella, 1997; Bresnahan Greenstein, 1999). As with nearly all personal computer makers, Apple purchased its microprocessors from third parties who also supplied potential competitors. 5 -5- This computer-centric model of complements is not the only approach towards industry standardization. For decades, consumer electronics appliances - such as radios, televisions and CD players - were not user extensible, but ommunicated with external devices via well-defined standards. 6 Until they were cross-pollinated with handheld computers in 1996, cell phones more closely followed the appliance model than the computing one. And even today, there’s not a clear correlation between openness and sales in mobile phones. 1987-1997: The Lost Decade After the 1987 introduction of the Macintosh II , the first Macintosh with color graphics and internal expansion cards, Apple’s rate of innovation slowed to eventual stagnation. One key problem was losing the loyalty of an ecosystem that turned its attention to the fastergrowing IBM PC platform. Apple had helped launch the ComputerLand franchise chain in the U. S. with its Apple II product, but after 1981 the retailer increasingly used that nationwide network to sell IBM PCs (Moritz 1984). In 1985, Apple had used its advertising dollars to promote the new Aldus PageMaker software package, but in 1986 Aldus released a version for the IBM PC that bundled Microsoft’s fledgling Windows 1. 0 software (Woolf, 2002). To counter the threat of Windows, Apple in 1988 filed a lawsuit accusing Microsoft of copying the Macintosh user interface with Windows. Apple lost its lawsuit on the strength of a 1985 GUI license that (Apple partisans charge) was extorted by Microsoft under threat of Apple losing its right to ship the Microsoft-developed Basic interpreter for the Apple II, then Apple’s main revenue-generating product (Linzmayer 1999). Some (including even Bill Gates) once suggested that Microsoft should license its Macintosh technology to PC rivals (Carlton, 1997). However, such a shift could have reduced Apple’s margins and overall revenue stream to support its RD budget (which was larger than -6- Microsoft’s until 1994) (West, 2005). There have been no successful examples of a computer company shifting from a systems to licensing model (with NeXT, Apple and Palm being notable failures) and only one major example (Novell) of a hardware company shifting to software - very early in the product lifecycle. Whether or not Apple would have done better as a licensing company, from 1987-1997 it suffered major problems in terms of strategic leadership, implementation and operations. Mobilized to release the Macintosh in 1984, the company drifted after Jobs left in a 1985 power struggle with successor John Sculley. In the absence of the strong leader, the company’s freewheeling culture spiraled out of control. From 1987-1997, the company spent about $1. 5 billion in RD for cancelled or failed technologies, and lost another $1 billion in 1997 due to poor inventory management (Carlton, 1997; West, 2005). In particular, Apple failed with two attempts to update its aging operating system. In desperation, in December 1996 it purchased NeXT - where Jobs was chairman - and six months later Jobs became de facto CEO of Apple once more. Turnaround in the Jobs II Era In Steve Jobs’ second turn as CEO, the company moved dramatically both to fix operational problems and reassert its innovation leadership. Some of the changes were straightforward, such as outsourcing manufacturing and improving inventory turns to match Dell, the industry leader (West, 2002). In doing so, in the formulation of Moore (2005), Apple put its primary emphasis on marketing innovation but achieved strategic parity in process innovation. In minor ways, Apple’s product strategy became more open. Rather than various proprietary hardware interfaces that it had maintained for 15 years, it moved to embrace de facto or open -7- industry standards. These included the VGA video connector, the IEEE-1394 (â€Å"Firewire†) bus standard, and the Intel-created Universal Serial Bus (West, 2002). With its Mac OS X operating system (released in 2001), it sought to de-emphasize its own AppleTalk networking standard in favor of TCP/IP and other Internet standards. In 2006, it began shipping computers using the same Intel processors as the rest of the PC industry. However, in other ways, Apple became more vertically integrated and (at least as defined by Chesbrough 2003) less â€Å"open† in its innovation strategies: Distribution. From 1997-2000, Apple created its own online stores in the U. S. and 14 other countries, shifting distribution away from dealers that primarily sold Wintel machines. In May 2001, Apple opened its first retail stores in the US in May 2001, and six years later has some 170 stores in four countries. In Fiscal Year 2006, 16. 7% of its computer unit sales were through the Apple-owned stores - not counting online stores (Apple Computer, 2006). Applications. Jobs’s first major step as acting CEO in 1997 was to negotiate an agreement with Microsoft CEO Bill Gates to continue to provide Microsoft Office for the Macintosh. But since that time, Apple has bundled its own web browser, e-mail program, contact manager and music player with its OS, and developed separate software for page layout, presentations, photo layout, music editing and movie editing. Apple also pursued a vertically integrated strategy in its music business, as discussed below. Ironically, recent trends have seen increasing convergence in strategies between Apple and Microsoft. For its video game business, like its rivals Sony and Nintendo, Microsoft buys its microprocessors but designs its own software and hardware, and does not license them to others. Meanwhile, Microsoft’s â€Å"Zune† music players emulate Apple’s iPod vertically integrated product strategy ([emailprotected], 2006). -8- Successful Entry into Music Jobs’ largest strategic change was to engineer a successful related diversification into the music industry, beginning with a PC-based MP3 player application, then its iPod portable music player, and finally with its iTunes Music Store. The diversification has been crucial to Apple’s success, with music-related products accounting for 49. 5% of $19. 3 billion in 2006 revenues (Apple Computer, 2006). It has also had a major impact on the industry: It’s hard to overstate the impact of the iPod on the computer, consumer electronics and music industries since it was introduced in 2001. The iPod, arguably, is the first â€Å"crossover† product from a computer company that genuinely caught on with music and video buffs. It’s shown how a computer can be an integral part of a home entertainment system. Krazit 2006) One key to Apple’s success has been the iPod family of products - designed by Apple but assembled from third-party components by Chinese contract manufacturers (Cf. Sherman, 2002). 7 The iPods have won praise for elegance and ease of use, as have its iTunes software and music store download sites. As a result, in 2006 Apple held roughly 62% unit share in the US market for music players, and 29% of the global market, with a greater share of revenues (Wolverton, 2006; â€Å"A High Point for Apple†, 2007). The widespread adoption has brought a broad supply of complementary hardware and accessories, such as cases, home stereos and automobile adapters. Apple also successfully navigated the content landmines that plague any new entertainment media - in this case the â€Å"Big Six† (now â€Å"Big Four†) music labels. In the unfamiliar situation of high supplier power, Apple was still able to complete its catalog by attracting all the majors and -9- many independents, while capping the retail prices for individual songs at $0. 99 or â‚ ¬0. 9 in the US and EU, respectively. However, Apple made three other key strategic decisions: Systems innovation. As with its computers, Apple designed an entire system to work well together, including the player and music store. This was a contrast to most other manufacturers, which concentrated on either the store or the player, and could not coordinate their interaction as closely as Apple could. Even when Apple’s music players d id not have the best price or features, the overall system capabilities and integration set it apart. Platform agnostic. Apple made its entire system work equally well on Windows as on the Mac - something that it did with its QuickTime media software of the 1990s but not with its LaserWriter laser printers of the 1980s. The latter was later cited by Sculley as one of his major strategic mistakes (Yoffie, 1992). Closed design. Apple used a proprietary encryption system for encoding its music downloads, which meant that songs purchased from Apple could only be used on Apple players. On the one hand, as Jobs argued in an open letter to record companies, the secrecy made it less likely that the encryption would be cracked by hackers (Jobs, 2007). On the other hand, the decision created switching costs and helped protect Apple’s market share lead. Desperately Seeking Convergence The original idea of digital convergence - specifically convergence of communications and computing - is credited to a 1977 speech by NEC chairman Koji Kobayashi (cf. Kobayashi, 1986). During the 1980s and early 1990s, key aspects of the convergence idea were developed 10 and popularized by futurist Nicholas Negroponte and Apple CEO John Sculley (Sculley, 1987; â€Å"From Idiot Box to Information Appliance,† 1994; Gordon, 2003). By the mid-1990s, convergence was a reality, and strategists like David Yoffie (1997) were offering broad strategies for firms to cope with these changes. A variety of different approaches towards convergence devices have been tried (Table 3). Over time, both the optimism and the technology of convergence devices have affected the product design strategies of mobile phone makers, particular for the more expensive (and more profitable) upper end of the market. Even before mobile phones, convergence has been a recurring theme in the technology industry for years, with decidedly mixed results. In the late 1980s, Canon offered a converged personal computer called the Navi which incorporated a PC, fax machine, phone, answering machine, and printer into a single case. It died quickly (Johnstone, 1994). Converged GPS PDA systems were popular in Europe for several years, but were supplanted by dedicated car navigation systems (Canalys, 2006). On the other hand, converged printer-scanner-fax devices have been quite successful in the computing peripherals market. Convergence Imperatives in Mobile Handsets The appeal of convergence to the mobile phone industry is grounded in economics. With Europe’s mobile markets saturated, and the US close behind, the operators’ best hope to increase billings in those countries is to drive more revenue per user. That means people must be convinced to do more than just talk and send text messages with their mobile phones. Handset vendors, too, feel substantial pressure to add more features to their phones. A company that gets an edge in a new feature can gain a substantial margin and share advantage. For example, the Razr slim phone helped rescue Motorola’s leadership in the US market, while 11 Nokia’s lead in cameraphones in Europe helped it solidify its position there. Meanwhile, Nokia’s failure to emphasize flip phones cost it significant momentum in the US market. Converging a personal computer and a mobile phone seems like a logical way to get a new feature advantage. It ought to create new (data transmission) revenue streams for the operators as users browse the web wirelessly. And presumably a well converged phone might give the handset vendor that made it a major advantage in the market. Market Experiments The first five years of convergence mobile phones brought a series of failures and no true marketplace successes. Some of the problems were - as with the Newton PDA - due to an incomplete understanding of the product category by both producers and users. The products were also limited by the available hardware, including LCD screens, computing-capable microprocessors, and the batteries that both power-hungry components required. What is widely considered to be the first convergence phone came in 1996, when Nokia introduced the Nokia 9000, a mobile phone with built-in QWERTY keyboard marked in Europe as a replacement for a small laptop. However, the computer weighed 397 grams (about 3. 5 iPhones), and was not a major sales success. For the US market, in 1998 Qualcomm shipped the pdQ, the first converged mobile phone based on Palm OS. Like the Nokia 9000 it was too large and heavy (285 grams) for a cellphone, and found only a small audience, as did Qualcomm’s 208 gram follow-on product, sold as the Kyocera 6035 two years later. In 1998, Nokia, Psion, Motorola, and Ericsson banded together to create Symbian, a joint venture to adapt Psion’s EPOC PDA operating system for use in mobile phones. The next year, Ericsson shipped the first mobile phone based on Symbian, the r380, which did not sell well. 12 However, by 2001, both the device size and the design choices began to more closely match what customers wanted. The first such product was the Handspring Treo 180, the best-integrated (and almost immediately the most popular) Palm OS-based smartphone. In 2002, two other important smartphones came to market. The RIM Blackberry 5810 was the first RIM e-mail device to include a built-in phone. And Ericsson released the p800, a touchscreen-based smartphone whose early sales in Europe were comparable to what the Treo was doing in the US. The year 2002 also saw the first shipments of smartphones based on Windows Mobile (called Pocket PC at the time). As with other device makers who witnessed the rents extracted by Microsoft from PC makers, the major mobile phone vendors were leery of partnering with Microsoft, so it focused on working with second-tier Asian manufacturers eager to gain market entry using Microsoft’s brand and access to key enterprise buyers. RIM smartphone sales quickly surpassed those of both Palm and Ericsson (later SonyEricsson), but its dominance in North America had little impact elsewhere in the world, garnering only 8% of overall 2006 smartphone shipments. The leading smartphone vendor in 2006 was Nokia, with 50. 2% of the world market, while Symbian OS is the leading smartphone OS, with 67% share (Canalys 2007). Since its initial Nokia 9000 smartphone, Nokia has developed 10 subsequent models in its Communicator family, cutting the weight nearly in half with the 9300/9500 and the planned E90. However, most of its smartphone sales come either from phones in more traditional form factors or those (such as the E61/E62) that resemble the RIM BlackBerry. Canalys (2007) estimates 2006 smartphone sales as 64 million units - less than 7% of the total market. Even that figure is misleading, because it includes all mobile phones that have a â€Å"smartphone† operating system in them, regardless of whether the customer uses its features. 13 Market research conducted by Palm in 2004 showed that the vast majority of Symbian customers were unaware that the OS was built into their phones and were not making substantial use of its data features. This is more than an academic distinction, since the motivation for the industrys investment in smartphones was to drive more use of mobile data. If the customers don’t use the data features, the investment in smartphone software and hardware was largely wasted. As of 2007, the most successful converged phones in terms of actual data usage in the US and Europe are the e-mail devices, led by the RIM Blackberry. The Blackberry’s basic screen and keyboard layout has been copied by a wide range of competitors, including the Palm Treo, Nokia E-series, Motorola Q, and Samsung Blackjack. Efforts to create a converged entertainment device have been much less successful. The Nokia N-Gage gaming phone, launched in 2003, was a spectacular failure,9 as was (on a much smaller scale) the TapWave Zodiac, a converged PDA and game device. The Danger Hiptop youth communicator has been a mild success in the US and several other countries, but is offered by only a single operator and shows no signs of rapid growth. In 2005, Motorola launched the Rokr, a merged iPod and a mobile phone. It could hold only about 100 songs, and disappeared from the market quickly. Steve Jobs said later that his experience with the Rokr made him realize that Apple needed to completely control the mobile phone’s design in order to be successful - although critics at the time argued that the phone’s music capabilities were deliberately crippled by Apple to avoid cannibalizing iPod sales. As of early 2007, the most successful entertainment phones are probably the SonyEricsson Walkman phones. They are not widely available in the US, but in Europe they have helped increase SonyEricsson’s share and improved its image as a design leader. 14 Apple’s iPhone Strategy Product Concept While the existence (and name) of the iPhone had been anticipated, Steve Jobs nonetheless enjoyed tremendous interest when he announced the iPhone at the annual Macworld trade show on January 9, 2007. If the goal was creating interest, Jobs was successful: less than two months later, the term â€Å"iPhone† could be found (by Google) on some 60 million page s on the World Wide Web. 10 Compared to earlier generations of convergence phones, the main difference in the iPhone’s features was the screen. The iPhone featured the largest screen (8. 9cm diagonal, 320480) of any standard-sized cellphone. 11 To make room for the larger screen, the phone deleted a dialing keypad, and instead uses a touchscreen for dialing and other input functions. Under this screen was a stripped-down version of Apple’s Unix-based OS X operating system, with an iPhonespecific user interface that’s claimed to match the ease of use of the Macintosh and iPod. Despite an overwhelming avalanche of free publicity, the phone was not without its detractors. As with the original iPod, many analysts proclaimed the product overpriced, too big, or a niche product. Others questioned the lack of tactile feedback from the touchscreen keyboard, lack of a user-replaceable battery, lack of support for 3G networks, absence of an expansion slot, or more than a dozen other possible features (e. g. , O’Grady, 2007). The greatest criticism about Apple’s strategy was that the phone was â€Å"closed†. The most user-visible way was that (the initial model of) the iPhone was restricted to a single carrier, Cingular (which was renamed AT in January 2007). While new phones in the U. S. are typically â€Å"locked† to a single carrier to assure payback of an initial handset subsidy by the carrier, Apple used its iPod success to demand unprecedented control of iPhone distribution. 15 Cingular, the largest US carrier (26. 6% market share), was more willing to agreed to Apple’s terms that Verizon (24. 4% market share)12 (Sharma et al, 2007). The other major criticism was that Apple’s phone - unlike its PCs and even its iPods - allowed almost no user-installable software. In this regard, Apple was following a platform strategy distinct from both its own PC and other convergence phones. Platform Strategy Most of the earlier attempts at making convergence phones- as well as other convergence devices such as PDAs and handheld game players - have utilized the general-purpose computing platform strategy, first developed by IBM and adapted for minicomputers, workstations and personal computers (Moschella, 1997). Successful platform strategies have been shown to have three key attributes. New platforms identify a need (i. . customer market segment) not met by prior platforms - and win adoption by serving that segment better than other existing alternatives (Bresnahan Greenstein, 1999). Over time, winning platforms have shifted from vertically integrated strategies (e. g. , the IBM S/360) in which a single firm controlled the entire platform, to divided technical leadership where different firms control different parts of the platform (Bresnahan Greenstei n, 1999). And controlling the value provided by the platform requires control of the complements (e. g. through application programming interfaces) that make the platform valuable (West and Dedrick, 2000). The leading cell phone vendors have adopted inconsistent and changing strategies in operating systems. At first they embraced a business model styled after the PC market. Several vendors - including Nokia and Motorola - banded together to create Symbian, a shared operating system that they were all to use. Palm licensed its operating system to a spinout 16 company, PalmSource, and it was adopted by several major vendors including Sony and Samsung. Microsoft focused on licensing its Windows CE operating system to as many companies as possible, with its biggest successes coming from HP, Dell, and a series of companies in Asia. But recently the handset vendors’ OS strategies have become more proprietary. Nokia runs a proprietary software layer, called S60, on top of its Symbian based phones. SonyEricsson runs an incompatible layer called UIQ on its Symbian devices. Palm now has regained rights to its OS, and can make proprietary changes to it. Motorola is a Microsoft and Symbian licensee, but is investing heavily in its own version of Linux. As of early 2007, the mobile phone market appears to be headed toward a situation where the leading vendors will each have their own incompatible operating software (Table 4). Apple’s strategy is even more proprietary. It adapted its desktop operating system - in this case an unspecified subset of its Mac OS X desktop operating system - to run the iPhone. This lets Apple leverage some of its desktop software, including TCP/IP, web browser, and its QuickTime media player. Apple claims this will let the iPhone display standard HTML and http websites that were created for personal computers. This could be a substantial advantage, as most mobile device browsers have trouble displaying some websites designed for PCs. Although mobile browsers have made substantial progress, differences between the mobile web and the PC web have been an ongoing source of confusion for users, dating back to the introduction of the Wireless Application Protocol, which (among other problems) promised a mobile internet experience that it could not deliver (cf. Sigurdson, 2001; Palomaki, 2004). 17 However, Apple’s overall platform strategy is more akin to a consumer electronics appliance than a general-purpose computer. Unlike Symbian, Palm, and Microsoft, Apple is not allowing open development of third party applications for the iPhone,13 which has generated considerable controversy (e. g. Claburn, 2007). The idea of providing new functionality through software has been a common thread for computers and video games, but not for televisions, radios or (pre-†smartphone†) mobile phones. The utility of the home consumer electronics device has been provided by the content - whether pre-recorded or broadcast - and thus such platforms have evolved only rarely due to the high switching costs for infrastructure (or consumer library) investments to support a fixed standard. The different pattern of technological change has meant a different strategy for the adoption of new platforms. As with computing platforms, one entry opportunity for appliances is the unmet need, as with video recorder or MP3 format. Another option is superior performance - which is less often used for computing platforms, because all competing platforms will incorporate incremental improvements on an ongoing basis. However, the fixed standards of consumer appliance make improvements episodic: to compete with vinyl records, the compact cassette offered portability while the CD offered sound quality (cf. Grindley, 1995). In parallel, to improve sound quality broadcast audio progressed from AM to FM to digital (via the Internet, satellite, or over-the-air). Segmentation Strategy Despite predictions of convergence devices taking over the entire electronics industry, many of the results thus far has been disappointing. The Apple strategy illustrates the controversy between two market conceptions. 18 On the one hand is the goal of producing the device that converges the maximum number of functions for a broad mass market. This has been fueled by both the Kobayashi and Sculley utopian visions, and the product strategies of many firms offering convergence devices - whether it is MP3 players in cell phones, DVD (or Blu-ray or HD DVD) players built into videogame consoles, or Sony’s UMD movie format for its PlayStation Portable. With this market conception, the ideal mobile device would span the various possible roles: computing, communications, entertainment content, information management and any other function that could be offered in a portable device. In this case, the device supplants the need for a phone, an MP3 or video player, a laptop computer, handheld game console, and any other similar function. Both the Microsoft Windows Mobile phones and many of the Symbian phones (particularly those from Nokia) have sought this goal. The Apple strategy of an appliance device allows for an Internet-enabled web appliance, but without user-installable applications, it is not a general purpose extensible computer. Some believe this has doomed the iPhone; as venture capitalist Paul Kedrosky wrote: Is Apple serious that it won’t let third-party developers build software for the thing? If so, and put simply, the device will fail. A closed-box consumer electronics mentality will work in music players, but the future of mobile devices is as a platform, and that requires developers. (Kedrosky, 2007). Others have argued that the design tradeoffs in making devices means that no one product can be optimal on all dimensions. Strategy consultant Michael Mace (2007) argues that there are three distinct drivers for mobile devices: communications (as with a mobile phone), entertainment (as with an MP3 player or handheld game console) and information access (such as provided by a PDA). Each driver serves a different, distinct group of customers who don’t 19 want the other drivers. Under this typology, the iPhone would be an entertainment device with some communication and information capabilities - as with some of the Sony Ericsson Walkman phones - while most smart phones are more focused on communication (Figure 1). If this latter view is correct, then the mobile device market - like many other product categories - would be segmented into different types of users and user needs. The iPhone might be a poor substitute for a Nokia E90 (which seeks to be a laptop replacement), but instead would be competing with the Walkman phones and other entertainment devices. Mace concluded: Rather than looking for the mobile market to â€Å"converge† the way that most PCs converged to Windows, I think we should expect mobile devices to diverge into different segments. The right analogy for the mobile market isn’t PCs, it’s cars. As the car market grew in the 1900s, it stratified into trucks and minivans and SUVs and sports cars and so on. Mace 2007) Conformance and Deviation from Earlier Strategies Research on strategic management has traditionally emphasized how managerial discretion allows the manager to choose strategies that maximize a firm’s success (e. g. , Finkelstein Hambrick, 1996). More recent research has emphasized the durable interfirm differences that drive both strategies and the success of these strategies - either from scarce, inimitable and valuable resources, or from a firm’s capabilities and competencies derived from those resources (Barney, 1991; Grant, 1991; Galunic Rodan, 1998). Here we suggest the complex inter-dependencies of Apple’s iPhone strategy with its existing resources and competencies, as illustrated by Figure 2. From top to bottom: iPod. If resources are valuable, rare and inimitable, then clearly Apple’s greatest asset in entering the convergence phone business relates to the iPod. That includes not only its 20 innovation competencies, but brand awareness, reputation and distribution. In particular, the market-leading iTunes Music Store is an asset that none of the competing hardware vendors (or their operator customers) have fully replicated. Existing business model. The leveraging of the iPod ecosystem (particularly music and video downloads) directed Apple towards an iPhone business model, as would concerns about cannibalizing the existing iPod and download sales that comprise half the company’s revenues. Entertainment segment. Leveraging the iPod and iPod ecosystem would mean that Apple’s best opportunity for market entry lay in addressing what Mace (2007) terms as the entertainment segment of the device market that most closely matched existing resources and capabilities. This segment also had a strong affinity with the Macintosh market, which has traditionally been focused on creative users as opposed to mainstream business professionals. Entertainment-centric phone. From its segmentation and capabilities - including the lack of phone competencies - the device would be more oriented towards entertainment than a phone. Appliance. As with the iPod or a CD player, the device would be more like an appliance than a computer. â€Å"Locked† or â€Å"closed† strategy. The company’s business model - particularly the switching costs created by the copy-protection of its music store - encouraged the choice of a closed business model. The company appears to believe that the choice of an entertainment segment and an appliance concept allows it to use a more closed model, and by doing so it can avoid the price wars and commodization facing other mobile phone makers, 21 Lack of a software ecosystem. The choice of a closed strategy (for applications) makes Apple independent of the need to build an ecosystem of third-party software developers, as have Symbian, Microsoft and Palm. Power of the network operators. The oligopoly power of the mobile phone operators both supports and allows Apple’s model. As Claburn (2007) wrote: â€Å"Only the phone and cable companies want to remain closed, which is why †¦ everyone hates them. † Need to acquire phone competencies. Although software is often a problem for electronics makers - as with the HP and IBM examples reported by Leonard-Barton (1992) - Apple has long been strong in software. With the iPod, it has developed capabilities for designing portable battery-powered devices. However, even with help from experienced manufacturers, Apple may need several years to develop and integrate the necessary competencies for selling world-class phones - including radio engineering, regulatory compliance and working with network operators. For example, in 2000 PDA maker Handspring sought to become a mobile phone company by releasing an expansion card for its PDA, but more than six years (and 10 Treo models) later, its phones have still have disadvantages compared to the top four phone makers (Nokia, Motorola, Samsung, Sony Ericsson). Discussion Openness in Mobile Devices Firms face an inherent trade-off in choosing the level of openness in their platform strategies. A completely open strategy will not capture value, while a completely closed one will not create value, so the optimal profit is obtain by an intermediate selection (Simcoe, 2006). While Apple’s strategy for the iPhone was criticized as being â€Å"closed,† the relevant questions are: Compared to what? And closed to whom? 22 The later computer industry was relatively open, particularly in the 1990s. With two major operating systems available for license - Windows and Unix - there were many entry opportunities for both systems vendors and markets of application software, increasing competition and presumably reducing buyer prices. However, such licensing did not facilitate entry by competing operating systems vendors (Bresnahan and Greenstein, 1999; West, 2006). At the other extreme, the most popular computerized entertainment device - videogame consoles - have a largely closed system. Since the 2001 exit by Sega, the home console market has been a cozy oligopoly with only three firms: Sony, Microsoft, Nintendo. Meanwhile, console makers use intellectual property law both to decide which complements will be provided, and to extract royalties from complement makers (Sheff, 1993; Gallagher and Park, 2002). Console makers today attract new adoption by setting a low initial hardware price, which is cross-subsidized by the subsequent revenue stream of videogame sales. But this â€Å"razor and razor blade† strategy was actually initiated by US cell phone carriers (and later imitated by their overseas counterparts), in which phones were â€Å"locked† to a specific network in order to recover the handset subsidy through subsequent monthly service revenues. Apple’s decision to lock the first model of a popular phone series to a single carrier is comparable to the rollout strategies of many earlier phone families. Its decision to block (or at least restrict) the addition of third party software is unusual for a convergence phone, but would not be considered unusual for an appliance phone or a home electronics product. This raises the question as to whether iPhone users will see the complement that adds the most value as being software (which is not allowed) or content (which is encouraged). Finally, its locking of its copyprotected music downloads to its own product is consistent with its current iPod strategy (later 23 imitated by Microsoft), and thus far consumers have favored Apple’s integrated (but highswitching-cost) ecosystem over more open alternatives. Apple’s Strategy It would be silly to judge a company on the success of a single product strategy - or, even more so, to judge the success of such a strategy before a single product had been shipped. However, Apple’s iPhone strategy is of huge importance to Apple, marking only its fourth industry entry after personal computers (1977), PDAs (1993) and portable music players (2001). 14 Many of the strategies are dictated by the core competencies that the company has acquired over its thirty year history - notably in product marketing and innovation. It also reflects the competencies not available to Apple - but to its competitors - such as the financial assets and market power of Microsoft and the mobile phone distribution channels of Nokia and Motorola. Still, there have been important changes in Apple’s strategies over the years. To use the typology developed by Leonard-Barton (1992) in her study of Hewlett-Packard and IBM, Apple had a consistently high level of technical skills, the effectiveness of the managerial systems varied dramatically between the two reigns of Steve Jobs as CEO and the intervening period of ineffective leadership. Absent strong leadership, the innovation empowerment culture became an dysfunctional entitlement, both as predicted by Leonard-Barton and recounted in various early and later histories of the company (Moritz, 1984; Carlon, 1997). Meanwhile, although Apple has sought to both nurture and control its ecosystem since the Apple II days, the iPhone reflects the least nurturing and most controlling strategy to date. Whether this is because of organizational learning (the use of Macintosh complements to support rival platforms) or the product model (a music appliance) is hard to determine from outside the 24 nusually secretive company. A third possible explanation is that the iPhone reflects the intersection of a platform with an increasing number of bundled applications (OS X) with a product category that has seen disappointing third-party software sales. Still, the decision to break from the PC-centric model of platform and application software - to an appliance-centric entertainment de vice - suggests that Apple is less constrained by the â€Å"dominant logic† (in the terms of Prahalad and Bettis, 1986) of PC platform competition than its non-PC rivals. The Apple strategy might appear to match the Bresnahan Greenstein (1999) typology of indirect entry of a new platform into a contested market, by using the iPod to first serve an untapped need and then extend to cover the convergence device market. The problem with such a characterization is that this assigns an intentionality (or strategic foresight) to the 2001 market entry strategy that appears to be absent from both accounts of the iPod’s development (Kahney, 2004) and accounts that the decision to enter the phone market dated only from 2005 (Sharma et al, 2007). Instead, the utilization of the iPod as a beachhead to convergence devices fits Mintzberg’s (1978: 946) classic definition of an emergent strategy, in which the absence of perfect a priori information, â€Å"Strategy formation then becomes a learning process, whereby socalled implementation feeds back to formulation and intentions get modified en route. † As with the Mintzberg critique, it would appear that the indirect entry can be subdivided into the a priori and ex post facto alignment of a new market as entry to an existing one. Dominant Design An extensive literature has postulated that new technologies converge onto a single â€Å"dominant design† (Anderson Tushman, 1990; Utterback, 1994). But even supporters have questioned whether some definitions of a dominant design are tautological - i. e. the design that dominates is the one that gets dominant market share (Suarez and Uttterback, 1995). 25 The current trajectory of the convergence device market raises a more fundamental question: is it reasonable to assume a priori the emergence of a single converged design? And, if the definition of a â€Å"dominant† design is the common subset across multiple successful product approaches, then is it possible for managers to anticipate which features will be common to the ultimate winner and which ones will allow for firm variation and market experimentation? As of today, neither the unified nor segmented model of convergence devices has been proven (or disproven). But there are more example of the latter - multiple winning designs - model than has been emphasized in the dominant design literature. Take the typewriter, a product ategory commoditized by the mid-20th century but still subject to product variation. Prior research posits the design was crystallized by the beginning of the 20th century, with the Underwood manual desk typewriter. But does this allow for the portable variant, or the electric typewriter? If the dominant design includes typebars, then how does that allow for the main office typewriters of the 1970s , the typeball (from IBM) and daisywheel (from Xerox)? Closer to the convergence example, broadcast radios tended to have a volume and tuning knob and some sort of dial - but these are merely examples of form following function. 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Yoffie, David B. in â€Å"CHESS and competing in the age of digital convergence,† in David B. Yoffie, ed. , Competing in the Age of Digital Convergence, Boston, Mass. : Harvard Business School Press, 1997. 32 Figures and Tables Table 1: Durability of global market share by leading mobile phone makers Company 1994 2000 2006 Nokia 21. 0% 30. 6% 34. 1% Motorola 32. 5% 14. 6% 21. 3% Sony Ericsson § 10. 9% 10. 0% 7. 3% Samsung ; 5% 5. 0% 11. 6% LG ; 5% ; 5% 5. % NEC 8. 9% ; 5% ; 5% Matsushita 5. 4% 5. 2% ; 5% Source: Dataquest (1994, 2000) and IDC (2006)  § 1994, 2000: Combined share of Sony Ericsson joint venture partners. Table 2: Key milestones in Apple product strategies Date April 1976 April 1977 Jan. 1983 Jan. 1984 Sept. 1985 March 1987 Oct. 1991 1987 Aug. 1993 Dec. 1996 Sept. 1997 May 1998 Nov. 1997 May 1998 Jan. 1999 March 2001 May 2001 Oct. 2001 Apr. 2003 Oct. 2003 Jan. 2004 Sep. 2005 Oct. 2005 Jan. 2007 Segment corporate PC PC PC corporate PC PC PDA PDA corporate corporate PC distribution distribution distribution PC distribution music music music music music music music Milestone Steve Wozniak demonstrates Apple I circuit board Apple introduces Apple II Lisa introduced with $10,000 list price Macintosh introduced at $2,500 Co-founder Steve Jobs leaves Apple to found NeXT First Macintosh with color and built-in expansion slots First PowerBook laptop computer John Sculley touts â€Å"Knowledge Navigator† product concept Newton MessagePad introduced Apple purchases NeXT for NextStep operating system; Jobs returns to Apple Jobs named interim CEO Jobs introduces iMac Apple opens first online store, serving U. S. customers Apple U. K. pens first online store outside US Apple Store extended to France, Germany and five other countries Apple ships Mac OS X based on NextStep and BSD Unix, its first all-new PC operating system in 17 years First Apple-owned retail stores open near Los Angeles and D. C. First iPod models introduced at $400 and $500 iTunes Music Store opens in U. S iPod, iTunes Music Service add Windows support Apple, Motorola begin phone collaboration Motorola introduces ROKR mobile phone with iTunes Apple adds video to iPod, iTunes Music Store; featured on cover of Time magazine iPhone announced; company renamed from â€Å"Apple Computer† to â€Å"Apple† 33 Table 3: Evolution of convergence phones Date 1967 1972 1984 1987 April 1993 Aug. 1993 Sept. 1993 March 1996 1996 Nov. 1996 Sept. 1998 Feb. 1999 March 1999 Oct. 1999 2000 July 2001 Oct. 2001 2001 2001 May 2002 2003 June 2003 Sept. 2005 Jan. 2007 Company NEC Xerox Psion Apple AT Apple Sharp Palm Computing Nokia Microsoft Qualcomm Research in Motion Ericsson Samsung Nokia Psion Handspring Research in Motion Ericsson Audiovox Nokia Palm Motorola Apple Product Announcement Chairman/CEO touts CCC. Researcher Alan Kay publishes paper advocating handheld computer (â€Å"DynaBook†) Psion Organizer, keyboard-based database CEO John Sculley touts â€Å"Knowledge Navigator† product concept EO pen-based PDA Newton MessagePad pen-based PDA Sharp PI-3000 (â€Å"Zaurus†) pen-based PDA Palm 1000, 5000, pocket-sized pen-based PDAs Nokia Communicator 9000, keyboard-based cell phone Windows CE 1. shipped in H/PC (â€Å"Handheld PC†) devices from NEC and Casio pdQ, first Palm OS-based cell phone First BlackBerry keyboard-based e-mail appliance Pen-based Ericsson R380 is first smartphone with Symbian OS MP3 Phone supports eight downloadable songs Nokia Communicator 9210, keyboard-based smartphone with Symbian OS Exits PDA business Treo 180, phone with stylus and keyboard based on Palm OS First BlackBerry e-mail device with voice telephony built in p800 touchscreen-based smartphone with Symbian OS Thera is first US phone shipped with Microsoft Pocket PC operating sy stem N-Gage game/phone device Acquires Handspring and its Treo phone line ROKR phone with support for Apple’s iTunes Music Store iPhone touchscreen handset 34 Table 4: Comparison of mobile device platforms Vendor Model Intro date Weight Height Width Thickness Screen size Screen resolution Form factor Input mode Network WiFi OS Downloadable apps Memory capacity Memory card MP3 Java Camera Apple iPhone 7-Jan-2007 Samsung SGH-F700 12-Feb-2007 Sony Ericsson W950 13-Feb-2006 Nokia E90 7-Feb-2007 Nokia E61i 12-Feb-2007 Research in Motion 12-Feb-2007 Palm 15-May-2006 Motorola Q 16-May-2006 BlackBerry 8800 Treo 700p 134 g 114mm 66mm 14mm 2. 5† 320240 BlackBerry Thumb keyboard GSM+EDGE proprietary BlackBerry 64mb microSD X X 180 g 112mm 58mm 23mm 2. † 320320 BlackBerry Thumb keyboard CDMA; EvDO Palm OS 5. 4 Palm OS 128mb SD X X 1. 3 mp 135 g 114mm 61mm 11. 7mm 3. 5† 480320 Tablet Touchscreen GSM+GPRS X Modified Mac OS X 4GB,8GB X 2. 0 mp n. r. 104mm 50mm 16mm 2. 8à ¢â‚¬  440240 Slide-out Mini keyboard GSM; HSDPA proprietary n. r. n. r. microSD X X 5. 0 mp 112 g 106mm 54mm 15mm 2. 6† 240320 Candy bar 10 key GSM; WCDMA Symbian OS 9. 1 UIQ 4GB X 210 g 132mm 57mm 20mm 4. 0† 800352 Clamshell Mini keyboard GSM; HSDPA X Symbian OS 9. 2 S60 n. r. microSD X X 3. 2 mp 150 g 117mm 70mm 13. 9mm 2. 8† 320240 BlackBerry Thumb keyboard GSM; WCDMA X Symbian OS 9. 1a S60 n. r. microSD X X 115 g 116mm 64mm 11. 5mm 2. † 320240 BlackBerry Thumb